If you go to an Apple retail store and want to go out with one of the colorful new iMacs, you might find yourself disappointed. Although Apple has announced that the completely redesigned iMac All-in-One desktop will be released in seven colors. Pre-orders start today. However, only a few colors are available in the company's physical stores.
Of the seven new colors for the iMac, only the iMac models in green, pink, blue and silver are available in stores, according to Tom & # 39; s Guide. These are the colors available for the base configuration of the $ 1,299 desktop with an eight-core processor and an integrated seven-core GPU. In stores where the orange, purple and yellow models are out of stock, buyers interested in these colors must purchase them online. In addition to orange, purple and yellow, the Apple online shop offers all seven colors. The full color gamut is offered for updated configurations of the desktop valued at $ 1,499 and $ 1,699 with an 8-core processor and an integrated 8-core GPU.
The redesigned iMac was unveiled at Apple's Spring Loaded event. In contrast to Apple's move to its ARM-based M1 processor away from Intel's silicon on the MacBook Air, MacBook Pro, and Mac mini, which have all retained the design of the previous generation, the iMac's introduction of a new design is far livelier. Aside from the switch to the M1 processor, the most notable change is Apple's use of bright colors for the case, which has been significantly reduced in size and modernized with thinner bezels around the 4.5K retina display. Apple also introduced color-coordinated keyboard, trackpad, and mouse accessories with the desktop. Apple executives said the new iMac comes with the best camera, speakers, and microphone the company has ever used on the line.
It is currently unclear whether Apple will display all seven colors in its stores so customers can see them before they buy. The company gave no explanation as to why certain colors would be available in retail stores while others would only be available online. With seven new desktop colors and even more configuration options for each model, the company may not want to use the limited storage space in its retail stores to make all the colors of its 24-inch desktop available. Shipping orders for less popular colors from warehouses can be a more cost-effective solution, and the move could help control lines and crowds ahead of a new product release in stores during the global health pandemic.