Few companies draw as much loyalty as Apple, which comes with a great deal of hatred from those who dislike the brand. But what are the reasons people don't like Apple that much?
From legitimate to emotional, let's look at some of the most common reasons behind the widespread hatred of Apple.
1. The walled garden and lack of adaptation
Apple designs the hardware, the operating system and many apps for its devices. This means that the company can tailor the experience exactly how they want it and develop their products so that they work together seamlessly.
Because Apple wants you to use its devices the way it is intended, the company is restricting behaviors that would be outside of the "garden". For example, you can't sideload apps on iPhone. You can only install apps that have been approved by Apple in the App Store.
Another by-product is that Apple allows far fewer adjustments to its platforms than the competition. On an iPhone, you can't install an alternate launcher app to change how apps appear on the home screen. SIP on macOS increases security at the expense of disabling many customization options.
Some people want to do what they want with their devices, so they hate that aspect of Apple products. They don't see a worthwhile compromise in being able to use their devices exactly as they want.
2. Anti-Consumer Practices
Apple is generally known for offering solid products that last a long time. But the corporation makes a lot of decisions that offend customers, especially given the high cost of Apple hardware.
Most people weren't happy when Apple removed the headphone jack from the iPhone, starting with the iPhone 7 in 2016, but as time went on, wireless audio got a lot better, and Apple is adding a backlight-on-3.5mm to every iPhone -Adapter included so you can still use wired headphones.
That was until 2019 when the iPhone XS line no longer contained the adapter. Apple still sells one for $ 9, but having to order a cheap dongle separately for a $ 1000 phone is ridiculous. Similarly, since the iPhone 12, Apple has been shipping its phones in the box without a charging brick – you'll have to bring your own or pay Apple $ 19 for them.
These are just a few of the problems. Other anti-consumer measures include that it is essentially impossible to fix a MacBook or iPhone yourself, and that dongles are required in order to use almost anything else with a USB-C MacBook. Plus, you'll still only get 5GB of free iCloud storage no matter how many Apple devices are tied to your account.
These practices are easy for anyone to criticize, especially Apple naysayers.
3. Lack of innovation
For a company that has revolutionized the tech world several times, it's surprising how stagnant Apple has felt over the past few years. Compare the 2018 iPhone X to the 2021 iPhone 13 and you will hardly notice any differences.
Sure, the newer device is more powerful under the hood, has a better camera, and a slightly different design. But every year the new iPhones feel more like small iterations and less like exciting technological advances.
Apple also has a habit of letting its other product lines stagnate for years. The 2010 model of the MacBook Air remained virtually unchanged (apart from under-hood upgrades) until Apple redesigned it in 2018. The 2013 Mac Pro "trash can" model that had cooling issues was not updated until the new Mac Pro was launched in 2019.
Another factor contributing to this is that Apple doesn't make any changes to its devices until they're ready for mass use. For example, Android devices had features like wireless charging and face unlocking years before they came to the iPhone.
But many other smartphone manufacturers are throwing new features into their devices to sound exciting, even if those features are half-baked and only serve to sound exciting on paper. Apple tends to wait for them to perfect, which some people see as a way to make incremental changes to devices and encourage new purchases.
While technology has generally reached a point where major innovations are less common, it is easy to make fun of Apple for these issues since it is a premium brand.
4. Bad communication
Since Apple's products rarely run into major problems, there doesn't have to be excuses, callbacks, or the like very often. However, when these situations arise, Apple does not communicate well about them.
A perfect example is the 2016-2017 battery scandal. After an update, some users found that their older iPhone was running slower than before. People claimed that Apple was slowing down older iPhones to encourage older phone users to buy a new device.
Instead, Apple stated that iOS is slowing down some older devices to prevent them from shutting down when the battery can't provide enough power. This was a workaround to counter some of the effects of an aging battery. But since Apple didn't let users know that this was happening until much later, it looked dodgy and turned into a big story.
Combined with the above problem, Apple has also held onto poor design decisions for years. The butterfly keyboard, first used in the 2015 12-inch MacBook redesign, was plagued by issues. Any dirt getting into a key would cause it to stop working and you would need to see a technician to disassemble the device and fix the problem.
Oddly enough, Apple kept the butterfly keyboard in MacBooks until 2020. Even with an extended warranty for these keyboards, they still caused problems for many people.
In some cases, such as the infamous iPhone 4 antenna issue where cellular reception suffered from being held in a natural position, Apple tells customers that they are not using the device properly. That seems numb and indifferent.
5. High prices
There is no getting around Apple asking a lot across the board. You can argue that some of this pays off – Apple devices keep their value, so you can usually resell them years later and get a fair amount back of the cost. But people tend to dislike expensive brands, especially those that are perceived as a status symbol like Apple.
Someone who just wants a laptop for light work is going to avoid paying more than $ 1,000 for a MacBook Air to get a decent Windows laptop or even a Chromebook for a fraction of that price. Others scoff at the fact that people are willing to pay a monthly fee that essentially takes forever to always have the latest iPhone.
Apple's high prices don't just apply to its main products, however. As already mentioned, accessories such as dongles and chargers cost significantly more than a suitable third-party version on Amazon. Apple's upgrades are also well above the manufacturer's price. Switching from 256GB of base storage to 512GB on a MacBook Air costs an additional $ 200, though you can buy a high-end 500GB Samsung 980 Pro SSD for around $ 130.
6. Platform tribalism
In a world with few options for devices like smartphones and game consoles, people have become defensive in their decisions. It's easy not to like Apple just because "it's the other side" and you want to show loyalty for what you use. If you're a big fan of Android, Linux, or Windows, the above issues with Apple are easier to notice.
This goes both ways; a lot of people don't like Apple because of Apple fanatics. While there are some people who use Apple products just for the sake of preference, some fans are adamant, buying every Apple product and defending every decision the company makes. Apple critics are quick to refer to these people as "iSheep" or something like that.
It's not a unique Apple phenomenon; There are fan bases for video games, movie series, and even non-tech groups like sports teams who make others hate them. Even if someone is neutral about the actual company, seeing how their fans behave might put them off.
Apple is easy to hate
Apple, like many large companies, polarizes. One person may love Apple for their locked devices, while another will despise it for the same reason. While there are many benefits to using Apple devices, there are clear reasons why people like to hate Apple too.
If you hate Apple, you are probably in the ecosystem of another company that also has its own problems.
Apple or Google: If you don't make up your mind soon, the switch will be too difficult
As Apple and Google continue to expand their ecosystems, it soon becomes too difficult to switch from one to the other. Here we dive deep.
About the author
(1774 articles published)
Ben is the Assistant Editor and Onboarding Manager at MakeUseOf. He quit his IT job to write full-time in 2016 and has never looked back. For over seven years he has been a professional writer covering technical tutorials, video game recommendations, and more.
By Ben Stegner
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