Apple's CEO should stay long enough to complete upcoming projects like the Apple Car and mixed reality headsets.
According to a new interview, CEO Tim Cook doesn't expect to run the company in a decade after serving as Apple CEO for nearly 10 years.
The chef won't be there for another 10 years
Kara Swisher of the New York Times interviewed Cook on a variety of topics covering everything from the mythical Apple Car to Mark Zuckerberg, from Elon Musk to the Biden Administration and beyond. The CEO has led Apple nearly 10 years after Steve Jobs passed away, but doesn't expect to stay at the top for another decade.
10 more years? Probably not. I can tell you that I am feeling great right now. And the date is not in sight. But 10 more years is a long time and probably not 10 more years.
He doesn't even have an idea what to do after Apple and says:
I have no idea because I love this company so much that I can hardly imagine my life without it. And that's why I don't think I'll know until I'm not here. Because I think I'm going to run so fast that I'll never really think about it until I stop running.
Cook's 10th anniversary as Apple CEO is in August.
As Apple's hero, cook for unsung operations
Prior to joining Apple in the late 1990s, Cook was Vice President, Corporate Materials at Compaq, responsible for sourcing and managing all of Compaq's product inventory. That's exactly why Jobs hired him to revamp Apple's supply chain.
Wall Street analysts and Apple watchers agree that Cook did an excellent job in the post-jobs era, at least in terms of the company's financials and market valuation. Apple is now a $ 2 trillion company.
Under Cook's observation, Apple has released many new iPhone and iPad models while introducing new categories with products like the AirPods and Apple Watch. If Cook wants to stay a few more years, that's probably because he wants to oversee upcoming initiatives like the Apple Car and the rumored mixed-reality devices.
Apple is previewing iOS 15 and more at WWDC 2021
This year's meeting of Apple developers is scheduled to start online on June 7, 2021.
About the author
(135 articles published)
Writing words that support message cycles around the world. I help keep Apple blogs going and keep the internet safe. No mouse buttons were damaged while writing.
By Christian Zibreg
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