Nvidia Breaks Silence on Disastrous RTX 3080 Launch

Nvidia is trying to explain what exactly went wrong to cause the botched start of its new GeForce RTX 3080 graphics card.

Despite the release date and time, many customers struggled to locate an RTX 3080. On Nvidia's own website, the "Notify" button was displayed long after the sale. Traffic on the site slowed the crawling of the servers, causing the notification emails to send out almost an hour after it started at 6 a.m.

In an FAQ post on Monday morning, Nvidia stated that it had ten times as many visitors to its website as it did when the series 20 cards were launched before and was simply not prepared for traffic.

This was also true of its retail partners and third-party manufacturers, some of whom reportedly saw traffic that surpassed their Black Friday numbers.

Nvidia said it increased its manufacturing capacity weekly and adjusted its manufacturing based on this unprecedented demand.

New anti-bot techniques were also implemented to avoid problems on launch day where algorithms were ready to grab supplies before real customers could get a chance.

This includes having a CAPTCHA at the checkout, having a dedicated storefront, and reinforcing the store's code to prevent traffic from shutting it down. Nvidia also claimed to have manually canceled hundreds of orders placed before units were shipped with bots.

Since September 17, shoppers have teamed up to ensure that anyone who wants a card is aware of inventory levels at Nvidia and its retail partners. This forms a community that aims to defeat the bots. One community has even implemented scripts to notify you when a retailer is out of stock, giving them the chance to buy a card before the supplier runs out.

As of Monday morning, not a single store has inventory, although some have promised more this week.

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