Methods to Promote on eBay

When it comes to selling all kinds of new and used goods internationally, eBay is the go-to place. Whether it's new next-generation consoles, a signed baseball card, or handcrafted guinea pig armor with shed mail, eBay apparently knows no limits. Using an easy-to-navigate web interface and accompanying mobile app, users can post and edit entries for everything from fashion accessories to foreign cars.

However, selling it is a little more involved than just running an ad on a service like Craigslist. We'll walk you through the key steps to get started and everything you should know about efficient eBay sales.

Do you want a more direct sales experience? Try one of these classifieds sites.

Ready to use on eBay

While you may be able to read eBay listings without an eBay account, there are a few needs and desirable actions that you may want to take before selling your goods. Tasks like creating an account and adding billing information are absolute musts, but even simple touches like customizing your profile page and building up your representation through a variety of inexpensive purchases can make you seem hardworking rather than foolish on eBay.

Step 1: create an account

Sign in to an eBay homepage or link your account to another service like Facebook or Google. When you need to create an account, think carefully about what it is called. Because your username is always visible when you bid, buy, and sell, choose something that is both professional and potentially speaks for what you plan to use your account for.


Read the User Agreement and Privacy Policy to review the details of selling on eBay

Step 2: Link your PayPal account

If you have not yet linked your eBay account to PayPal, you will be asked to do so when you log in. If you already have an account without a PayPal link, hover over your name in the top left corner when you're viewing a page and click the blue Account Settings link in the drop-down menu that appears. From there, select the PayPal account option in the middle of your screen and click the gray Link my PayPal account button on the left side of the page. Enter your contact information when prompted, then enter your PayPal credentials on the resulting page. You can also sign up for a PayPal account on this page by clicking the Sign In button.

Screenshot of the Ebay PayPal Link accountScreenshot

Step 3: embellish your profile

I love it or hate it, but eBay is a game of beliefs. When you bid or buy an item on the website, you are assuming that the seller is a legitimate person and is not trying to scam you. In this case, it's often best to have a photo and a copy on your account profile so that your profile appears more real and potential buyers can be sure that you are a serious seller. It doesn't have to be lengthy or overly complex, but it should teach users a little bit about yourself and your background – especially if you are selling in a niche area like comics or taxidermy bearskins.

Edit Ebay profile screenshotScreenshot

To edit your profile, hover over your name in the top left corner when viewing a page and click your eBay User ID in the drop-down menu that appears. Then click the Edit Profile button and add a picture and an extra copy by clicking the pencil icons in the upper right corner of the portrait and text boxes. You can also add a cover photo by clicking the Add Title button. Click the blue Done Edit button when you're done.

Step 4: grow your reputation

You get 200 free sales per month without having a subscription or paying insertion fees – and you can make as many purchases as you want. Take advantage of this freedom to make good statistics for yourself. Buyers typically hesitate to purchase items from unrated sellers. So buy some items to build your credibility within the community and prove trustworthy – no matter how small a transaction may be. See the rating breakdown below to see how the various star symbols stack up against their respective rating numbers.

star colour Number of Reviews
iconYellowStar_25x25 yellow 10 to 49
iconBlueStar_25x25 blue 50 to 99
iconTealStar_25x25 turquoise 100 to 499
iconPurpleStar_25x25 purple 500 to 999
iconRedStar_25x25 red 1,000 to 4,999
iconGreenStar_25x25 green 5,000 to 9,999
Star 11 Yellow shooting star 10,000 to 24,999
Star-12 Turquoise falling star 25,000 to 49,999
Star-13th Purple falling star 50,000 to 99,999
Star 14 Red falling star 100,000 to 499,999
iconShootGrn_25x25 Green shooting star 500,000 to 999,999
iconShootSlvr_25x25 Silver shooting star 1,000,000 or more

Create the perfect eBay listing

To create an eBay listing, click the "Sell" link in the top left when viewing a page and enter the item you want to sell in the resulting text box. They don't have to be too specific – the title can be customized in the list editor below – but if you are a little more detailed you can create suitable categories for your item. If you know the UPC or ISBN number for your item, which is usually found on the barcode, entering the code in the title field will pre-populate many of the specifications you will need later. On the next page, you can either choose a template for your product to help you write the listing, or you can create a new listing for it by clicking the Create New Listing link in the upper right corner to fill in certain information. Categories, subtitles, condition and other information will help you make a successful sale.

Screenshot of the Ebay Seller Product List Editor PageScreenshot

Step 1: Writing the listing title

Eighty characters may not sound like enough space to describe an item, but it's more than you might think. The listing title is one of the first things potential buyers see when they browse eBay listings. Therefore, it needs to be persuasive and clear enough for users to understand the item that you want to sell right away. Describe the title, include the brand or designer of the item, and add additional words highlighting the color, size, and condition if necessary (although you will have fields for these descriptions later as well).

Step 2: attach photos

One photo is required for your listing on eBay – preferably more than one. It is best to take pictures from different angles, possibly highlighting various key components or flaws that are listed in the description of the item. Photos should be taken in a well-lit location with the most natural light possible and should not have distracting or crowded backgrounds that could deter the user from purchasing the product. It is also best to avoid images found on the internet and supplied directly by the manufacturer, as this will convince potential buyers that you actually own the item in question.

Add photos seller list eBay screenshotScreenshot

You can upload up to 12 photos with no frames or text, or you can even choose Gallery Plus, which charges a fee for uploading larger photos. Choose your photos carefully. Simpler listings may only require a photo or two, which is fine under the right circumstances.

Try using Ebay's new Computer Vision feature to really make your products pop too.

Step 3: write the listing description

Postings live and breathe in the tiny details, such as B. Cosmetic damage and bundled items, each designed to give the buyer an accurate sense of what they are going to receive. Keep your item description as neat and precise as possible, use correct spelling and grammar, and provide text that is both easy to digest and relatively quick to read.

Step 4: Choosing the Right Price

There are two types of list prices on eBay: fixed price and auction price. Fixed price offers, also known as those that offer a buy it now price, are strict offers that do not fluctuate in price and offer the item for a set amount that you set in conjunction with the minimum amount set by eBay. Auction-style listings can also have a buy-it-now price, but they also allow buyers to bid on items, with the sale usually going to the highest bidder. Additionally, users in some eBay Fixed Price Deals categories can add a best deal feature to urge buyers and sellers to negotiate the sale price through a series of initial and counter offers. Here you also set the duration of your entry, which is automatically set to seven days, but can be adjusted or scheduled for a certain time.

Before listing your item, do your research and consult similar listings for similar products to get an idea of ​​the supply and demand in the eBay marketplace.

Step 5: choosing shipping costs and other listing settings

The next two sections of the new list editor allow you to choose your shipping and other list settings for your product. If you want to bring your product to your customer, you have two main delivery options: shipping your item or picking it up locally. With the latter, your buyers can either pick up the item at your home or at another location of your choice. If you select "Ship this item" you will have the option to enter the weight and dimensions of your package to calculate shipping costs, or you can select "I don't know the package details" and then either select "You pay" to get one Get free shipping your buyer, whose costs are calculated for you based on their location, or buyer pays – flat rate shipping where you can decide how much the buyer should pay in shipping.

eBay shipping screenshotScreenshot

When entering your package details, you have three options: you pay (billed amount), buyer pays – billed shipping, or buyer pays – flat rate shipping. In both cases, you can still select which shipping company you want to use in the Shipping section. To do this, click the Change shipping service link to select a shipping company. You can also click More Options to access other features, such as: B. Adding a second shipping service or adding an international shipping. If you choose "Local Pickup", you must enter the postcode of the location of the item.

Some sellers offer free shipping as an incentive to buy, while other sellers set shipping costs. This is entirely up to you and the product you are selling, but always try to be reasonable and avoid cheap tactics in favor of honest shipping policies like those that would find buyers on Amazon or other popular platforms.

In the last section of the new list editor you can make a few more settings for your list. In the "List Settings" section, for example, you can adjust the payment method, processing time and the acceptance of returns. To make these changes, click the Change link in the upper right corner of the List Settings section.

Screenshot of the eBay settings settingsScreenshot

When you're done setting up your listing, click the big blue "List List" button at the bottom of the editor.

Completion of the transaction

Step 1: deliver the item

Assuming the listing is complete and the buyer has successfully paid, it's time to do the grunt job. The details should already have been determined as you previously described the shipping terms and associated fees. So you just have to deliver accordingly. Items for sale should be kept in a box that is slightly larger than the item itself, neatly and securely wrapped with paper, bubble wrap or similar packaging method, and properly labeled with the buyer's address and a return address. Irregularly shaped and fragile items may require alternative shipping methods and incur additional fees. However, they should still be sent within the specified time. If for any reason problems arise, inform the buyer of the details and further discuss the means of shipping.

Step 2: leave feedback

Sellers can give feedback, but only positive feedback – while buyers can give positive, neutral, or negative feedback. While it might seem like a waste of time at first, leaving positive feedback as a seller is a great practice. It helps build trust with buyers and gets you used to the feedback process. You can leave feedback by visiting Orders on the Seller Hub.

A few bonus tips and tricks for sale

With eBay being the thriving auction community, there is no way to cover all facets of selling on the site in a single item. However, we'd like to mention a few other notable features and methods that weren't highlighted earlier in our quick sale tutorial. They may not be necessary, but they will certainly help you in your relentless search for money.

  • Download the mobile app: The connection to a desktop computer is no longer a problem with the free mobile eBay app for Android and iOS. The app is streamlined and fully functional. It includes buying and selling tools, as well as additional notification tools and bid notifications to keep you informed about auctions you are involved in. Note that you need to enable notifications in your phone settings to receive quick notifications.
  • Accept returns: Buyers have more confidence in their purchases when they offer a little peace of mind. While accepting returns isn't ideal, it does encourage buyers on the fence to buy your item.
  • Build a Reputation: eBay has a “Top Rated Seller” title that can help buyers trust you and drive more sales. You can get this rating by building a good reputation: avoid issues with orders, resolve customer complaints without arbitration, and complete at least 100 transactions to build your rating.
  • Keep sales inside eBay: Do not accept payments outside of eBay such as cash, checks, and money orders. Not only are they banned under the website's payment policies, but they're also incredibly unreliable and do not provide a means of proper security or protection for the seller.
  • Open an eBay Store: When you register as a seller, you also have the option to subscribe to eBay. This allows you to open a shop based on your subscription level. This gives you a unique business address and expands your sales functions, website design options, sales tracking and much more. It is a good choice for high volume sellers with larger inventory.

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