Google Will ‘Dramatically’ Enhance Chrome’s Efficiency on Mac

Google will shortly be releasing a number of updates to improve Chrome's impact on macOS battery life and performance, Max Browser's Director of Engineering Max Christoff told the Wall Street Journal. Christoff said the company will address Chrome's longstanding reputation as a battery and memory eater with "three major improvements" due in the coming months.

“I see Chrome’s performance as a journey, not a destination. This is a continuous investment in improvements in speed, performance and battery life, ”he added.

In the coming months, Chrome will take active action against resource-intensive ads on the Internet that slow down your Mac's performance. Google has been working towards this shift for a while and confirmed in a blog post in May that Chrome will limit those resources that ads can use. Ads that require or violate this limit are automatically blocked and replaced with a space block labeled "Ad Removed".

Another important change that Christoff came across was the way Chrome handled the active tabs and windows that you haven't visited in a while. In a future update – which Christoff claims will have a "dramatic impact on battery and performance" – Chrome will both better understand which tabs need to be throttled and reduce how much energy these dormant windows consume in the battery can background.

Finally, Google is also working on a mysterious new optimization that "can run the most performance-critical parts of the software even faster".

Mr. Christoff did not comment on when these updates will arrive or whether they are also available for Windows computers. However, given the recent tests in Google Chrome’s developer previews, they’re probably not too far away. Earlier this month, an experimental feature enabled Google Chrome to close unnecessary scripts that websites are loaded with today.

Although Google Chrome still dominates almost three quarters of the browser market share, competition has steadily increased and can now go from head to toe in terms of performance. However, with the added benefit of data protection and efficiency, alternatives like Mozilla Firefox or Apple's Safari can keep up with Chrome better and even have the edge in some areas.

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