Do you remember gateway laptops? If you grew up in the 90s, they were probably your first laptop brand. Like a revival of your favorite childhood television show, the Gateway brand emerged from the images of the dead cow and all. The brand, owned by computer maker Acer, is making its own comeback with a range of new laptops, tablets and convertibles that will be exclusively available for Walmart.
What is forcing these cows out of hibernation? For the gateway parent company Acer, it is about new silicon from Intel and AMD, including the successful new mobile Ryzen 4000 processors.
"Gateway laptops are powered by Intel processors and AMD Ryzen Mobile processors with Radeon graphics," said a prepared statement that highlighted the energy efficiency, performance and responsiveness of these chips. "AMD Ryzen Mobile Processors with Radeon Graphics offer a powerful combination of processor and graphics technology for efficient and exceptional performance."
In addition to the new processors, Gateway has also named well-known partners such as THX, which offers 7.1 Spatial Audio Tuning, and Microsoft for its Windows 10 platform.
There will be various laptop series at the start, with the company promising even more models. Gateway will launch an ultra slim line of laptops that promise portability and balanced performance, an affordable 2-in-1 convertible, and a premium Creators range for gamers and creators who dare to brand the Gateway to wear the lid.
The Creators range comes with 15.6-inch screens and two models will include this range. The first model, which retails for $ 899, is powered by AMD's six-core Ryzen 5 4600H processor alongside Nvidia's GeForce GTX 1650 graphics, while the second model is powered by an Intel Core i5 processor and Nvidia GeForce RTX 2060 graphics based. While Gateway's cows are geared towards PC enthusiasts, they may be a little sluggish as neither model comes with Nvidia's super-brand GPUs. Both laptops are equipped with 8 GB of memory and 256 GB of memory in a completely black design with THX audio tuning and THX display calibration.
The Cabrio series from Gateway is aimed at price-conscious back-to-school customers who need an economical Intel Celeron device with an 11.6-inch display that can be quickly converted between a laptop and a tablet. The $ 299 device has 4 GB of storage, 64 GB of storage, and one year of Microsoft 365 Personal access, as well as 1 TB of OneDrive cloud storage access.
Gateway's Ultra Slim laptop series offers a variety of different options – from budget AMD A4 and Intel Celeron processors to more powerful Ryzen and Core CPUs – starting at just $ 199. At the basic price you get an 11.5-inch display with an A4 processor that offers functions similar to the convertible. The premium version costs $ 649 and has a 15.6-inch display, a Core i5 CPU, and 16 GB of storage alongside 256 GB of storage. The other models are equipped with 14.1-inch displays. Various colors are available for these notebooks, including black, purple, blue, and green.
Given the range of affordable netbooks and Chromebooks already out on the market from parent company Acer, it's unclear how successful Gateway will be after these models get their name. Even if the pandemic is forcing an entire generation of students to study, work, and play from home, they're likely too young to fall for the nostalgia of Gateway's animal print branding.