Apple's September event was unlike many of the California giant Cupertino's shows in that it was fairly easy to announce. While everything announced caught our attention, from the redesigned iPad Air to the all-new Apple Watch SE, there were plenty of devices in the run-up to the event that were rumored and never showed up.
Here's everything that wasn't there at Apple's event, why we think it was missing, and when each product was finally able to show its face.
Apple traditionally hosts an event in September that introduces its latest iPhones to the world. That didn't happen this year, but that's not a big surprise. Over a month before the event, Apple CFO Luca Maestri stated that the company would start selling iPhones "a few weeks later" than usual in September. It is widely believed that this delay was caused by the coronavirus pandemic and its impact on Apple's supply chains.
Then when could we see the new iPhones? Rumors have it that Apple is planning an event in October to showcase its latest phones. This corresponds to the delay of "a few weeks" claimed by Maestri. Apple leaker Jon Prosser said in August he was expecting the event the week of October 12th, so we'll have to see if that changes.
Apple may need additional time for the next iPhone as the company reportedly announces up to four new models this year. These include the iPhone 12, iPhone 12 Max, iPhone 12 Pro, and iPhone 12 Pro Max.
Apple Silicon Macs
We're about to make the biggest move to the Mac in years, but we'll have to wait a little longer for Apple to unveil its first Apple Silicon Mac. The company promised that the first new-era Mac would be released before the end of 2020, and it now looks like the touted October event is the most likely time for that.
With just a handful of devices announced at its September event, Apple probably could have put new Macs in the running order. The fact that this doesn't suggest that Apple wants to make a bigger stir by showing them off along with its new flagship iPhones, or that the pandemic has delayed things a little longer. In any case, we'll likely have our first look at an Apple Silicon Mac soon.
Rumor has it that the first products are the return of a 12-inch MacBook, a 13-inch MacBook Pro, and possibly an updated MacBook Air. These new laptops may even have a modified version of the A14 chip that will be included in the new iPad Air.
Apple has started expanding outside of its core product areas in recent years. Most of these new products, however, were software-based. It's rare to see an entirely new product category announced, which is what made the rumors about AirTags – tiny tile-like trackers for your important possessions – so attention-grabbing.
We don't know much about the AirTags, whether they are compared to tile trackers or how they fit into the Apple ecosystem.
The mystery of these button-shaped trackers is likely to linger a little longer as Apple didn't say anything on stage at its September event. However, pencil them in for the October event, and the secret may finally come out.
Apple owns the Beats line of headphones, but there has been talk for a while that the company is phasing out Beats and replacing them with its own Apple-branded over-ear headphones. According to analysts, these would be called AirPods Studio.
Rumors for these new headphones include support for Active Noise Cancellation (ANC), neck detection, capacitive touch gestures on the ear cups, and a starting price of $ 350.
In addition, the details of this device have been pretty skimpy, and it seems like it's not quite ready for prime time just yet. That's not to say Apple won't be releasing StudioPods sooner or later, but they were completely absent from the September event.
A smaller HomePod
Rich Shibley / Digital Trends
According to reports earlier this year, Apple has a smaller, cheaper HomePod in the works. The first HomePod, apparently, wasn't the hit Apple was hoping for, likely due to the high price tag of $ 349. Apple even cut the price of the original HomePod to $ 300 in 2019.
This smaller HomePod may have reduced audio quality as it only uses two tweeters instead of the seven on the original HomePod. Beyond that, we don't know much about this new HomePod – let's call it the "HomePod Mini" for now.
Bloomberg's initial coverage stated that this new HomePod will hit the market in Fall 2020. Since he was absent from the September event, there is a chance Apple will announce him via a press release or include him in the expected October iPhone event.